Seen at an Asian grocer in Philly’s Chinatown, with no label in sight. It was next to the water spinach.
I am intrigued.
@Presunto FTW 
: it’s amaranth, apparently. Must check if we get that at our Asian markets back home.
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Did you ask at the store?
If I had I probably wouldn’t have posted here 
It was very busy, and we were in a bit of a rush. Thankfully, one of our esteemed members sent me a DM almost immediately after I posted here, solving the mystery quickly.
Looks like purple/Thai basil to me 
Nope.
It’s Amaranth.
2 Likes
Thx, yes. I pretty much got my answer seconds after I posted 
